How should journalism schools adapt?

On Monday, the Poynter Institute will hold an online chat on What Do College Journalism Students Need to Learn?

It’s especially intended to address changes in the news industry and how J-schools might best adapt.

Amy Gahran, a colleage at Poynter’s E-Media Tidbits, has made many good points about this before. She won’t be able to make the chat, but she laid a good foundation for it at her blog, Contentious.

Some possible discussion questions, mainly about nontraditional topics:
* How much do students already know, and how much does it vary, and are they appropriately challenged throughout the spectrum?
* What should all journalists learn?
* What should all mass media students learn?
* What should some journalism or mass media students know that is often lacking in the curriculum?
* Which media topics, if any, should be encouraged or required of students outside the school?
* With the increasing additions, what should be considered to be dropped or reduced, from either requirements or offerings?
* What might best help educators and their institutions carry out appropriate changes?

Here are some other related links.

BUSINESS

* Case studies by Jane Stevens
* “The Innovator’s Solution: Creating and Sustaining Successful Growth,” by Clayton M. Christensen and Michael E. Raynor
* “The Long Tail: Why the Future of Business is Selling Less of More,” by Chris Anderson (book and blog)
* Newspaper Next Blueprint for Transformation, by the the American Press Institute, Innosight and a task force
* Poynter’s Bill Mitchell on Business Models Essential to Journalism Training
* Poynter’s business model section of its Transformation Tracker
* Syllabus for Saving Journalism, by Philip Meyer
* Syllabus for Digital Media & Entrepeneurship, by Dan Gillmoor

SOCIAL AND CIVIC ASPECTS

* Meatball Wiki: “Meatball is a community of active practitioners striving to teach each other how to organize people using online tools.”
* “The E-Democracy E-Book: Democracy is Online 2.0,” by Steven Clift
* The Online Community Cookbook, Digital Edge Report, by Rich Gordon, from the Newspaper Association of American and the Digital Media Federation
* The Rise of Solutions Journalism, by Susan Benesh, Columbia Journalism Review
* Solution Journalism blog
* Syllabus for Blogging, We the Media and Virtual Communities, by Paul Jones, at the J-school of UNC-CH
* “ We the Media: Grassroots Journalism By the People, For the People,” by Dan Gillmor
* “Wikinomics: How Mass Collaboration Changes Everything,” by Don Tapscott and Anthony D. Williams

TECHNOLOGY

* Computational journalism
Georgia Tech – Report on conference in spring of 2008
– Duke University — job post for professor, and article and Q&A about planned program
* “Journalism 2.0: How to Survive and Thrive,” by Mark Briggs, available in book form or free online.
* Reporter’s Guide to Multimedia Proficiency, by Mindy McAdams
* Testable, Measurable Skills We Should Teach in J-School by Mindy McAdams

MISCELLANEOUS

* Basic Principles of Online Journalism, by fellow Tidbitter Paul Bradshaw
* Digital media resources from the NAA, Newspaper Association of America
* Digital media master’s degree program at the University of Washington program for master of communication
* MIT’s Center for Future Civic Media
* My outline for a college program in civic media

New revenue options

Thanks to Amy Gahran, I have a short article on Poynter about new revenue possibilities for the news business.

A few options are creating “new revenue” departments, multimedia advertorials and better paid obits. Also see the comments from Elaine Clisham of API.

Published in: on October 20, 2007 at 8:29 am  Leave a Comment  
Tags: , , , , , ,

Findings: future business, and the audience

The American Press Institute is offering seminars in Growing Audiences Beyond News and  Building the New Revenue Portfolio.


In comments at Poynter, Bill Marvel, a senior writer at the Dallas Morning News, notes the problem of chasing newspapers chasing nonreaders or casual readers.Pursuing nonconsumers is a valid business strategy — but not at the expense of current, loyal customers.Even if the nonconsumers would like what you’re doing, they probably don’t even know about it. And your core customers grow more and more disappointed … and gradually become noncustomers.

Read/Write Web links to part of series on the future of business at MSNBC.  Besides print newspapers, the list of 10 businesses facing extinction in 10 years consists of:

* Camera film manufacturing

* Coin-operated arcades

* Crop dusters

* Gay bars 

* Pay phones

* Piggy banks 

* Record stores

* Telemarketing

* Used bookstores

Published in: on October 1, 2007 at 5:58 pm  Leave a Comment  
Tags: , , , , , , , ,
Follow

Get every new post delivered to your Inbox.