Findings: future business, and the audience

The American Press Institute is offering seminars in Growing Audiences Beyond News and  Building the New Revenue Portfolio.


In comments at Poynter, Bill Marvel, a senior writer at the Dallas Morning News, notes the problem of chasing newspapers chasing nonreaders or casual readers.Pursuing nonconsumers is a valid business strategy — but not at the expense of current, loyal customers.Even if the nonconsumers would like what you’re doing, they probably don’t even know about it. And your core customers grow more and more disappointed … and gradually become noncustomers.


Read/Write Web links to part of series on the future of business at MSNBC.  Besides print newspapers, the list of 10 businesses facing extinction in 10 years consists of:

* Camera film manufacturing

* Coin-operated arcades

* Crop dusters

* Gay bars 

* Pay phones

* Piggy banks 

* Record stores

* Telemarketing

* Used bookstores

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Published in: on October 1, 2007 at 5:58 pm  Leave a Comment  
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