Pat Thornton at The Journalism Iconoclast has ideas about how newspapers can make more money online. These include marketing to current nonadvertisers and learning lessons from Web powerhouses. For instance, he suggests suggests making classifieds free or but selling ads around them or selling extra services, such as featured ads. (Found via Amy Gahran’s Contentious.)
Dave Morgan at Online Spin suggests newspaper companies should break apart to focus on different services: local news, distribution, printing, and ads and marketing. (Found via the Future of Newspapers blog.)
My friend David Cohn has earlier suggested that newspapers become less “products” and more “services.” Somewhat related is a post from ReadWriteWeb that suggested that turn around to some extent. They would help people not just find information, but also help them be found, such as with advice on attracting an audience for their videos.
Ideas for a new medium are easy. It was more difficult to think of something that is doable for me and combines the values and lessons of the class — such as serving low-end customers or nonconsumers, and putting a priority on people’s “jobs to be done” and their priorities (making it easy for people to do what they want to do, in the way they want to do it), while still making it journalism (well-rounded meals).
The obvious nonconsumer market is youth. Much is already marketed to 15-35-year-olds. It’s smarter to think younger.
But the same lessons can be applied to just individuals but larger markets — such as underdeveloped countries. So I poked around and found a model for expansion, by Alfred Sirleaf, in Monrovia, Liberia. Lydia Polgreen of The New York Times wrote about him, so I wrote to her to see if she knows how I might be able to contact him.
In the meantime, here’s part of my class paper.