Lingering longer at USA Today

Readers spend more time per Web page at the Web site of USA Today than at those of other major U.S. papers.

USA Today gets about 1.2 minutes per page, but the median for the top 10 sites is 0.75 minutes per page. The lowest rate is at the San Francisco Chronicle, at 0.42 minutes per page.

You can see a table to see how I figured the numbers, or you can compare by using a bar graph.

“TV/PV” is the time per visitor divided by the pages per visitor. The source is a list of 100 top newspaper Web sites from the Newspaper Association of America.

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Published in: on January 16, 2008 at 4:56 am  Leave a Comment  
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