Comparing Web and print numbers

I made a couple of charts (sheets 1 and 2) comparing weekly print and online figures for a handful of large papers.

You can also see similar graphs here.

According to figures from Scarborough and the Audit Bureau of Circulations released this week:

The Atlanta Journal-Constitution beats the other papers in the group, with its Web numbers representing 37 percent of its print figures. The AJC is followed closely by the Arizona Republic, at 35 percent.

I did not include the largest papers, such as the NYT and WSJ.

Published in: on November 10, 2007 at 9:29 pm  Comments (2)  
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Findings: future business, and the audience

The American Press Institute is offering seminars in Growing Audiences Beyond News and  Building the New Revenue Portfolio.

In comments at Poynter, Bill Marvel, a senior writer at the Dallas Morning News, notes the problem of chasing newspapers chasing nonreaders or casual readers.Pursuing nonconsumers is a valid business strategy — but not at the expense of current, loyal customers.Even if the nonconsumers would like what you’re doing, they probably don’t even know about it. And your core customers grow more and more disappointed … and gradually become noncustomers.

Read/Write Web links to part of series on the future of business at MSNBC.  Besides print newspapers, the list of 10 businesses facing extinction in 10 years consists of:

* Camera film manufacturing

* Coin-operated arcades

* Crop dusters

* Gay bars 

* Pay phones

* Piggy banks 

* Record stores

* Telemarketing

* Used bookstores

Published in: on October 1, 2007 at 5:58 pm  Leave a Comment  
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