Pat Thornton at The Journalism Iconoclast has ideas about how newspapers can make more money online. These include marketing to current nonadvertisers and learning lessons from Web powerhouses. For instance, he suggests suggests making classifieds free or but selling ads around them or selling extra services, such as featured ads. (Found via Amy Gahran’s Contentious.)
* At Common Sense Journalism, Doug Fisher suggests the news industry form a cooperative “skunk works” — described by Wikipedia as “a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.”
Lockheed Martin had the first skunk works by that name, in the 194os in Burbank, Calif., to rapidly develop the XP-80, a new jet fighter.
The phrase is based on the “skonk works,” or the still, in the “L’il Abner” comic strip by Al Capp.